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Now live · Aqua Corner

Sagar Saha · March 03, 2026

On Shipping the Shelf Life Demo

Six months in a single convenience store taught us more about scope than any postmortem ever did.

8 min read

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[TODO — placeholder devlog body] The hardest thing about a horror demo isn't the scares. It's deciding what NOT to show. The whole point of a demo is to make someone want the full thing — which means you have to be willing to leave the best moments locked behind a future build.

We spent the last six months trimming Shelf Life until it could only be described in one sentence. That sentence is: 'You work the night shift, and the night shift works back.'

The demo is live now. Wishlist if you'd like to see what we don't ship in it.

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